Our strategy

As the UK’s leading patient safety charity, we work hard to help improve support, outcomes, and access to information and representation for people affected by avoidable medical harm and their loved ones. Our strategic objectives for 2024–29 are aimed at delivering our mission for people treated in both NHS and private healthcare settings.

Avma’s vision is simple: People who suffer avoidable medical harm should get the support and outcomes they need. We are passionately committed to ensuring that both NHS and private healthcare services are as strong as can be, providing the best service for their patients and embodying a just and learning culture to match.

When healthcare is not the best it can be, we will not shy away from campaigning for improvement. The people we support expect us to do so. Our vision is underpinned by four key objectives, through which we believe we can transform trust in the NHS and wider healthcare. This, we hope, can significantly cut the costs incurred as a result of avoidable medical harm — both financial costs sustained in settling legal claims and human costs associated with traumatic medical injuries and death.